Businesses make their Instagram Photos worth a thousand Likes

By | June 3, 2014
 

Businesses make their Instagram Photos worth a thousand Likes

They say a photo is worth a thousand words, but in modern days your photo can be worth thousands of pounds. This can be achieved with the right caption, filter and shot angle.

Instagram has transformed the way we capture and view photos, since the Instagram app first launched in October 2010. Instagram is a great tool for driving brand alertness, especially for photographers, fashion brands and even tourism.

Whether a small business is looking to enhance online sales, or get people to come into a store or visit a certain city, Instagram offers an immense way to give a sneak peek of new products, go behind the scenes and offer inspiration that fits the brand’s vision.

With over 60 million photos posted daily on Instagram, it achieves an average of 1.6 billion likes per day. The Instagram platform has become one of the best ways to persuade people with just one look.

Instagram is one of the newest of the popular social media applications; with it being just under 4 years old, but has rapidly gained popularity in the past 2 years with over 200 million active users from around the world who use Instagram each month.

In April 2012, Facebook bought the Instagram application for a staggering 1 Billion Dollars! Mark Zuckerberg wrote on his Facebook page: “We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. “

Not only does Instagram drive businesses online sales, it drives massive awareness of the brand. For example: A fashion brand will receive free publicity when customers post photos of themselves wearing the fashion brands products. The customers friends will then be aware of the brand and could become a customer themselves.

However, generating sales takes more than just getting likes on your food photos. The Social Media experts weight in with tips on how to best take advantage of those 1.6 billion daily likes.

 

1. Post consistently

Building your online collection of photos relies on making your company present, so be consistent with your posts and always put yourself in front of your customer.

However, you should be warned not to post too much. Your followers could feel overwhelmed if their newsfeeds are constantly littered with your posts, so in this case, less is more. Consistent, genuine photos can impact your consumer more than an ambush of irrelevant posts.

 

2. Leverage relevant hashtags

Hashtags are key. Third party data and analytics platforms can help you research top hashtags that are relevant to the industry and the specific photo when posting.

 

3. Regram your followers

Several companies rely on their followers to help them create a buzz through word of mouth and social media. Specifically, apparel companies that engage with their customer and followers by encouraging them to post pictures of them wearing the brand

 

4. Post about relevant events

Posting about upcoming events or posting at events can help leverage your presence and sales.

In one case, the business doubled their number of followers by Instagramming photos from their opening weekend on May 21, and were able to quickly increase online presence.

 

5. Instagram is not just for fashion and retail

Instagram can be highly effective for any brand that can use images to build their brand.

 

6. Buy Instagram Followers

Sites such as InstaGain allow you to buy Instagram Followers. This way you can gain thousands of Instagram Followers and also likes without all the hard work.

 

So, how much is your photo worth? Read more…

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