Looking to grow your Instagram profile with a real audience, that actually have an interest in what you say and post? You should follow our top 10 ways to grow your Instagram following.
Use these proven tips to gain new targeted followers on Instagram and help grow to over 100k!
There is no super quick method to gaining new followers, unless you find the perfect niche or spend $$$$ on ads. So be prepared and patient and you’ll soon start to see some results on your Instagram profile.
1 – Remain Consistent
Remain consistent. One of the biggest factors when it comes to being successful at anything is consistency.
Whether it be the time of your posting, the nature of your post, or the voice of your posts, all the factors of your page must be consistent.
When you’re building a page, especially important if it’s a business you need to stick to one theme and keep it.
So if you’re a restaurant you should be posting content showcasing your restaurant, the menus, special offers, events and of course the food! Not a selfie of yourself on a night out, or your latest car purchase. You may laugh, but we’ve seen it!
2 – Post Often
Post often. If you want to keep followers engaged, you need to post new content on a regular basis. That doesn’t mean you need to be posting 10 photos a day. In fact, posting once a day – or at least once every other day should be frequent enough to keep your current followers interested.
If you go long periods of time without posting, don’t be surprised if you lose a few followers.
As well as posting often, be sure your content is still of good quality and relevant to your business or profile.
3 – Plan The Layout
Plan the layout. Instead of thinking about what you want to post every day on the day itself, a good approach might be to plan your posts with your overall social media strategy in mind.
Also, Instagram is becoming a curated platform where businesses and individuals only post their best photos according to specific themes instead of every photo they take. So, it’s important to have a well-curated and consistent profile gallery.
4 – Reward Followers
Reward followers. Give your followers a reason to follow you.
Giving your followers exclusive discounts and coupons when they buy your products is a great way to generate followers interest – and will keep them coming back for more and more, again and again.
Or how about giving your followers first, exclusive access to something – the launch of a new product, say – then this will be a great way to generate a buzz on social media about the event or launch, as well as making your followers feel special.
5 – Know When To Post
Know when to post. A recent poll found that the best time to post on Instagram is between 7-9pm. So that’s simple – just post all your photos then!
If that seems too simple, it’s because it is. You can’t just rely on a few polls – your audience isn’t necessarily engaged when those others are. Instead, try to find the best times to post for your target audience, when you know they’re paying attention.
- Aim for non-work hours (lunch and evenings)
- Wednesdays and Thursdays seem to be best for engagement
- 3-4pm is generally the worst for engagement
In the end, it’ll take a little research to figure out what works best for you. Monitor your posts – and your competitors’ – to arrive at an optimum posting schedule for your account.
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6 – Balance Images
Balance images with pictures from your business or lifestyle. Take advantage of the real estate you have with your Instagram profile to tell a story with the images.
Track the engagement on your images to find out what your followers like best!
7 – Reply To Comments
Replying to comments is a great way to build a strong community on Instagram. If someone takes the time to share their thoughts with you, it’s important to respond back to them and show that you’re listening.
8 – Geotag Your Photos
Geotag your photos – places you’re at or places where your target audience would be at. For example, if you share a photo of your Starbucks coffee, tag Starbucks. That way people who are into Starbucks and search that geotag will see your post about coffee and like the photo or even start following you.
9 – Hold Contests
Hold contests. The best way to get interaction from your audience is to ask for it. And one of the simplest ways to do this is with contests. People love the chance to respond, and a little healthy competition goes a long way.
Easy Instagram contests include:
“Caption this image”
“Share a time when…”
“Tell us how this image makes you feel”
Ask your audience for their creativity and make sure you share the best responses. To track responses easily, make sure you use ask users to tag you.
Holding a contest with a prize always goes down well. So for example if you’re a coffee shop why not get your existing followers to tag a friend in a post, select a winner at random and they both win some free coffee and cake then next time they pop into your shop.
10 – It Takes Time!
Lastly it takes time. Growing your profile with a loyal following doesn’t happen over night.
You might be doing everything right – posting consistently and at the right times, using the most relevant hashtags, creating awesome visual content, working with influencers, optimizing for the ever changing Instagram algorithm – and yet your Instagram account might still not be growing.
Keep at it! Be prepared to spend weeks, months, even years building your following. Put in the work now, so you don’t have to later down the line.
We hope these top 10 tips to grow your Instagram account have helped. Check out our other Instagram tips and grow your profile to its full potential.
Comment below to add your own tips and strategies to help other Instagram users grow with InstaGain.